Leichtman Research Group has completed a new report, HDTV 2007: Consumer Awareness, Interest and Ownership, based on a survey of 1,300 U.S. households. The following findings are from their press release:
- 37% strongly agree that they understand how the digital transition will affect their household
- 35% strongly agree that they care about how the digital transition will affect their household
- LRG estimates that there are about 35 million television sets in households that currently do not subscribe to a multi-channel video provider (and a similar number of over-the-air only television sets in multi-channel video households). Among the group of non-subscribers to a multi-channel video service – who will be most impacted by the digital transition – overall, 19% are both aware of the digital transition and strongly agree that they understand how the digital transition will affect their household
- 56% of those in households with an annual income of over $75,000 say that they have heard of the digital transition – compared to 36% of those in households with an annual income under $75,000
The 43% of adults it identifies who have heard of the 2/19/2009 transition is up from one-third of adults a year ago. But one has to wonder how many of these people think that, like the title of Leichtman's report, the digital transition means HDTV rather than how they receive their signals. --Dennis
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