Spencer Kelly has an article that talks about what radio broadcasters in the UK are doing using their digital capacity to enhance radio broadcasting. He writes:
... As a station for the UK's fashion conscious, up-to-the-minute, MySpace-ing youth, Radio 1 is already trying to fulfil its audience's visual expectations by providing pictures for the digital TV screen, even filming the concerts they broadcast. ¶ They and other broadcasters are trying find the right pictures to accompany the sound, anything from comedian Russell Brand's rants to a YouTube camera during his radio show to information like the station logo and track data. ¶ For commercial broadcasters they now have the opportunity to show adverts on the screen with click-throughs to the advertisers' websites. ...
Link: BBC News. --Dennis
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