Diane Mermigas writes:
... Until now, flat-to-rising household TV usage was no real threat to earnings. “However, recent data points on TV viewing and HUT are more disturbing,” [Bear Stearns analyst Spencer] Wang said. In calendar 2007, HUT is down 1.2% from 2006 for the first time–without a change in the Nielsen measurement sample. TV’s core selling demographic (adults ages 18 to 49) has seen HUTs drop 2.5% from a year ago, even when adjusting for the new live, same-day and DVR ratings, that collectively underestimate the erosion. “We find it more than coincidental that declining TV usage is occurring in tandem with broadband Internet penetration reaching mass market levels” of more than half of U.S. homes, he said. ...
Link: MediaPost. --Dennis
Comments