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Thursday, 10 January 2008


Northwest Public Radio

See also the just released Pew study, which shows that English-speaking Latinos are using on-line video more than whites or African-Americans. See http://www.pewinternet.org/pdfs/Pew_Videosharing_memo_Jan08.pdf

There is speculation that this huge increase in use is tied to the screen-writers strike, http://arstechnica.com/news.ars/post/20080110-video-sharing-site-use-surges-as-writers-strike-goes-on.html

If so, I wonder if the significant impact of this surge in use of on-line video will be an even greater acceleration in the rate of adoption of on-line video. That is, these many more people who are going on-line for video now as an alternative to reality TV and re-runs may eventually have made it to on-line video, but not for a couple more years if not for the writers' strike. Once exposed to these sites and familiar with the process of getting there and finding what they like, they are less likely to return to their old video viewing habits (e.g. regular tv). Couple this phenomena with the need for a DTV receiver after 2/09 and the prospects for broadcast television as we know it seem bleaker and bleaker!

Getting past the hassle factor of a new DTV receiver also requires some big enough critical mass of programming that is valued and most easily viewed over-the-air. PBS can't carry all the water!

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