Citing some data on listening to podcasts from the UK, Jemima Kiss writes:
... Commissioned by the industry's audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or "listen again" services. ¶ Ipsos Mori found that 75% of users do not listen to less live radio as a result of listening again online, with 50% tuning into new shows as a result. ¶ The same was true of podcasting, with one-fifth of respondents saying they now listen to more live radio and nearly one-third saying they listen to new radio shows after sampling them via podcasts. ¶ Only 8% of those surveyed said they listened to less radio because of the availability of podcasts. ¶ Of the 4.3 million who have downloaded podcasts, around 1.87 million people listen to at least one podcast each week. ...
Link: The Guardian. Thanks to Mark Ramsey for the tip and some analysis. --Dennis
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