Larry Rosin of Edison Media Research writes:
... What can the radio industry do to get people to "want their HD?" ...
... I have a more radical proposal: Instead of marketing the local HD options, we should be nationalizing the HD radio stations. ΒΆ Think about it. Right now, the overwhelming majority of HD stations are barely-produced, barely-tended jukeboxes. The HD Alliance worked to create a system to put formats on that were additive instead of duplicative, in most places. And that's great. But if there is no Alternative station in your market, what would be more compelling? A no-DJ Alternative jukebox? Or KROQ in Los Angeles? Yes, with the traffic updates, Lakers scores, and everything else. My instincts say: KROQ in a landslide. ...
Link: The Infinite Dial (originally published in Radio & Records). --Dennis
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