Wired editor-in-chief and author of The Long Tail book and blog, Chris Anderson listens to public radio via podcasting and writes in his blog about responding to an embedded podcast appeal from This American Life to help with its $100k/year streaming bill but not responding to his local station's pledge week. He does acknowledge that the money local stations aggregate for TAL far exceeds this $100k, without which that show and others like it wouldn't exist in either broadcast or podcast form.
Also implied in his comments are a contradiction to the old saw in broadcasting that people listen to radio stations but watch public television programs. There's a lot of truth in that, but public radio (for those not familiar with me, I manage Northwest Public Radio's stations among other things) is an unusually program-oriented medium, so podcasting works well in that context. But does our listen-to-radio-stations approach to pledging work against that?
Check out Anderson's posting. Link: The Long Tail. Thanks to Tim Eby for the tip. --Dennis