Diane Mermigas, who participated in a panel I moderated at the Public Media 2008 conference, wrote shortly after that meeting:
Public media has a dilemma. It has been one of the most culturally, intellectually, socially and politically unique entities in the U.S. But it is woefully under-monetized in today’s burgeoning digital world. It doesn’t need to be that way. The powers that be at the Corporation for Public Broadcasting, Public Broadcasting and public media outlets can lead change by embracing it. ...
... Many of public media’s identifying factors make it a perfect fit for digital interactive applications within flexible definitions of what constitutes non-commercial media. Some of the key change agents public media can leverage are:
* The elevation of quality niche content
* Building social and community networks around particular topics, crusades and events
* Capitalizing on the participatory nature of interactive media
* Connecting related content providers, consumers and purveyors of commerce
* Advertising and sponsorship migrate into interactive marketing and transactions
* Relevance and personalization almost always mean local
* Smart mobile devices will dominate and make everything-to-go ...
Link: On Media in MediaPost. --Dennis