Consultant Paul Jacobs writes:
... We're often asked why, in the face of declining overall listening to radio, Public Radio continues to thrive? It's simple - everything about Public Radio programming is long-term. And they cherish their audience relationships. They're patient, they nurture their programs, they research their listeners' needs. ¶ Their conventions and meetings are more frequent, better attended, and more considerate of the values and qualities that contribute to product development, brand building, and audience relationships. While admittedly they don't suffer under the pressures of Wall Street or profit goals, they are in fact businesses that need to pay bills (with a lot less government support than people think). The bottom line is that Public Radio succeeds because they think long-term. ¶ And while Public RadioPublic Radio's core values doesn't have "celebrity" program directors you've heard of, most have been in their local communities for a long time and understand how to connect with the locals. Additionally, are brilliant, concise, and imbedded in the minds of every person responsible for the creation of programming. They are the guiding force behind their emotional attachment with their listeners. ...
Link: JacoBLOG. --Dennis
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