Public Media: "7 Ways to Monetize..." and "Ideally Suited for Digital World"

I'm way, way behind in reading my blogroll, so here are two posts from ace media observer Diane Mermigas that I missed. 

In the first, she writes about monetizing consumer engagement, proactive content by attracting investor support, social-marketing connections, local connections, signature quality content, "free" versus so-called "payment", and independent third-party content distribution.  Link:  MediaPost.

In the second, she writes:

Public broadcasting may be better situated for the digital transition than its commercial broadcasting counterparts, having forged its fortunes on content bound by special interests, political issues and civic action. But it could be obscuring its own passage to financial sustainability through interactive ties with its close-knit constituents. ¶  The potential hurdles are long-held perceptions in the nonprofit public media space, and in public broadcasting in particular, about what constitutes commercial endeavors. These were cut-and-dried notions in an analog world. Video streamed online and downloaded to mobile digital devices and user-generated content exist without marketing support. Advertising is transcending to more sophisticated interactive connections with targeted consumers; transactions, marketing research and ongoing rapport can be honed over time. ...

Link: MediaPost. Good stuff.  --Dennis