...asks Steve Behrens in DirectCurrent. Check out his thoughtful post and Stephen Hill's reply there.
Also see Todd Mundt's, This NPR API is a BIG deal in Converge. I think this observation of Todd's is especially important:
NPR content (and our content, when we join the API) begins appearing all over the web, and yes, this doesn’t diminish the value of our work or our web sites; it INCREASES its value as more people encounter and discover it, and click on the links to read more.