... The free video Web site Hulu, a joint venture of NBC
Universal and the News
Corporation, counted 35 million unique viewers in February — only a fraction
of the hundreds of millions who watch TV every month, but a 42 percent jump from
January, according to comScore.
The ratings for some programs, like “Lost” on ABC, would rise as much as 25
percent if online views were included, according to the ratings service
Nielsen. ¶ Nevertheless, television executives are developing a different model in which
only subscribers to traditional cable and satellite services would be able to
access the full breadth of shows online. ...