June Thomas has a great article listing ten effective techniques for public radio membership fundraising, complete with audio examples. Link: Slate. Thanks to Vivian Schiller, Alicia Shepard, and Todd Mundt for the link. --Dennis
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I enjoyed the responses to this column where writers added to the list from their experiences with the local stations. Our previous station, Nortwest Public Radio, gets props for its one-day drives.
Posted by: Karen Olstad | Tuesday, 10 March 2009 at 18:02