Retweeting here (sort of) a Scott Hanley (WDUQ GM, Pittsburgh) entry on Twitter tonight:
sehanley A media business model closest to working -- build a large group of followers , have trust,hope, ask when you need it http://bit.ly/15422R
Follow the link and you'll see a thoughtful blog post from Scott in which he says:
... The real power behind public radio's future is more than just the
commodity of our content. It is the relationships we have built and
sustained. ΒΆ For public radio (and media), our "business model"
has been built from the act of service and the voluntary support of
people who believe in and rely upon that service. ...
In these tough times when both WDUQ and NPR are tightening belts, the station is taking the ususual step this week of allowing contributors to decline the traditional "thank-you gift" during its pledge drive "and instead have 10% of their pledge sent as an additional gift to NPR."
It will be very interesting to see what happens. --Dennis
Comments