Data is the new "content"

... says Terry Heaton:

... One of the cornerstones of Media 2.0 is data, and local media companies are facing the dawn of the database age with no idea of its requirements, scope or the tools necessary to compete. This needs to change and change quickly, ‘lest all local media companies find themselves at the wrong end of the online value chain. The making of expensive content is not the best revenue position for tomorrow. That seat belongs to those who manage the data of the local market. ...

Link:  Terry Heaton's PoMo Blog.   Very interesting take on the web economy. 

Update to fix link above, 23 December 2009.  --Dennis