As a new standard to carve out a more robust portion of the DTV bitstream for mobile services comes closer to reality, people are starting to consider how to make it pay. There are a number of existing mobile services using other spectrum in North America and around the world, and Broadcast Engineering has a pretty good overview of economic results to date. See Mobile TV providers strive to stay out of the red. Also see Carolyn Schuk’s, When it comes to advertising, mobile TV isn’t just a ‘me too’ channel in the same publication. --Dennis
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Thursday, 19 November 2009
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Thanks for the mention:)
Carolyn Schuk
Editor, Broadcast Engineering's Mobile TV Update
Posted by: Carolyn Schuk | Saturday, 16 January 2010 at 21:26