Mark Sweney, writing in The Guardian, describes findings in a subscriber-only report form Enders Analysis (UK). He writes:
The rise of video-on-demand viewing and online TV catchup services will not kill the advertising-funded business models of traditional TV broadcasters over the next decade, according to a new report. ¶ Media research company Enders Analysis said that despite the "brouhaha" about viewing figures for watching TV via computers, 99% of total viewing of video content is still through the TV set. About 90% of this is still live TV viewing. …
Link: Guardian. --Dennis
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