Consultant Terry Heaton writes about the excellent results that WLEX-TV in Lexington, Kentucky is having with its switch to a web site that presents news in a ongoing stream, similar to how blogs are done. You can view it at lex18.com. Heaton writes that they hit 9 million page views for 2010 by the end of February and its bounce rate is under 50%. Lexington is the 62nd Nielsen DMA. Be sure to check out the “time on site” graph.
The concept has a simple logic behind it, if you think about it. Present the news in a manner familiar to people who use the web, not in the manner that recreates a newspaper page on the site.
Link: Terry Heaton’s PoMo Blog. --Dennis