Advertising hasn't delivered for digital media

...says Frédéric Filloux.  He writes:

... In the news business, we have a rule of thumb: an electronic reader brings 15 to 20 times less in advertising revenue than a print reader does. I’ll stop short of saying this dire state of affairs is only attributable to advertising. Between inadequate interfaces, poor marketing, and the certainty that, just by itself, intellectual superiority entitles to success, medias carry their share of responsibility in this situation. But, for the most part, it is the advertising community who missed the digital target. ...

But wait, you say, there's Google.  True, though as usual, Filloux is compelling.

Link:  Monday Note.  --Dennis