My friend Steve Rathe sent me the following from Deanna Zandt, which, in the tradition of social media sharing, I’m passing on to you, dear reader, without permission. Hoping a little link love will make this OK. Be sure to follow the links in order.
I've only got one tidbit of awesome for you this time, because it's just so good that you'll need no other to giggle at. Did you catch any of Old Spice's integrated TV and social media campaign? Start with the TV commerical from the Super Bowl, then this newer one, and then peep Old Spice Guy's video responses to people on social networks. Genius.
Thanks, Steve. --Dennis