Stephen Hill, producer of the public radio program, Hearts of Space, said in a post last month about mobile streaming that there are 130 “public radio” apps available in iTunes – and there are surely more available for the Android platform. Stephen has just added one of his own (search, Hearts of Space, in iTunes apps), a very nice implementation. Congratulations, Stephen.
With the number of apps available on all platforms (iOS, Android, WebOS, Win, Symbian – what am I forgetting?) closing in on a half million, individual public radio programs and individual public radio stations face a daunting challenge in getting found. At least on the web, one can count on a large percentage of such “finds” coming from search engines, but in the app world, discovery depends on whatever browsing exists in the listings, and it seems likely that will be dwarfed for some time by people who find your app because they had a relationship with your program/station on the radio.
Update: In the comments below, Rekha Murthy provides a link to a list of public radio apps maintained by Public Radio Exchange. Thanks, Rekha.