Of all the loopy ideas floating around in the broadcasting industry, the idea of limiting the internet reach of stations to preserve antiquated exclusivity constraints must be the loopiest. Mark Ramsey gives this idea what it deserves in a new post. He writes:
…Handicapping the power of the Internet to fit into a hundred-year-old media model is like bringing back Hawaii Five-O with the surviving members of the original cast rather than remaking it for the new era in which it is reborn. It is, in other words, just plain dumb….
Link: Mark Ramsey Media.
At least with radio streaming, this is likely to cut you off from people with whom you already have a relationship. A few years back I did a geo check of IP addresses for the streams of stations I ran in the Pacific Northwest and for a friend’s station in Florida. Note that since it was for streams, not text, it’s highly unlikely that they were found by a listener through Google – so, they had a relationship with you. In both cases, 1/3 were within the stations’ coverage area, 1/3 were in the region, but not in the coverage area, and 1/3 were elsewhere in the U.S. and around the globe. Do you want to cut off 2/3 of your listening? --Dennis