Study on video click-thru rates, mobile video performance

Giselle Tsirulnik has lots of good info from a study by Rhythm NewMedia:

• Mobile video has higher viewer retention than online video.
• Mobile ad click-thru rates (CTR) are highest when call to action is a video.
• iPad CTR beating iPhone/Touch, Android devices.
• More

Link:  Mobile Marketer.  Thanks to Andrea Kimpflinger @kimpflinger.  --Dennis