Bob Pittman, ex-AOL, AOL Time Warner, et al., has a great reputation in the media business and has just been appointed Chairman of Media and Entertainment Platforms for Clear Channel. I’ve been impressed both with Pittman – who I’ve heard speak at a public broadcasting conference or two back in the day – and with Clear Channel, which among the major broadcast groups is a leader in new platform development. Should be quite a combination.
So that made a post by Jeff Pollack in Huffington Post catch my eye: 10 Things Bob Pittman Can Do to Help Reshape The Radio Business. Pollack’s advice is good for all of the radio industry, including those of us on the pubradio side. Read the whole thing, but I’m pulling out #5 as a sample:
5. Emphasize a relentless focus on embracing the latest platforms that will engage the audience, and exploit all of the media offerings that radio offers today. Radio must be a little ahead rather than always catching up. There is a uniquely strong relationship between radio and Internet usage. Time to make that pay off by having programmers flex their creative muscles and work directly with sales teams to create more programming-friendly, multi-platform packages that benefit the stations and are attractive to national advertisers.
Link: Huffington Post. Good stuff. --Dennis