Terry Heaton is a consultant primarily to commercial television who in my view has a great track record of anticipating disruptive change for broadcasters and recommending responsive strategies. His latest essay titled above is right on, for both commercial and public television.
Unbundled television is the polar opposite of the broadcast model, and media companies aren't prepared whatsoever to compete in this new universe. Everything that we know, everything that we practice, everything that we believe in is tied to that which bundles the content we create or distribute to the infrastructure that's doing the distributing. Separate the two, and we are fish out of water, flopping helplessly on the dock of user demand.
Don’t miss this essay, especially his eight recommendations. The only one I’d amend is the 7th on RSS, to which I’d add API distribution.
Link: Local Media in a Postmodern World. --Dennis