In an update on Pandora, Andrew Barker gives the following quote from the company’s founder, Tim Westergren:
“That’s the holy grail for us. We just have to figure out a solution to get Pandora into cars that’s as easy as radio is now.”
And it’s happening. Pandora will be in Ford’s SYNC® dashboard systems (play the demo video on that site) at year’s end and Mercedes and GM have announced intentions to add Pandora.
Barker goes on to say that Pandora now has 65 million registered users (I’m one – with 20 “stations” ranging from Merle Haggard to Buena Vista Social Club to Gundula Janowitz) who use it an average of 10 hours/month, half of that on mobile devices.
Link: Variety. Thanks to Nathan Moore on pubradio for the tip.
I’ll be writing about these dashboard systems in the next white paper in the “All Known Thought” series for NPR. --Dennis