Sondra Russell works for the Corporation for Public Broadcasting and writes the following News Digest on a weekly basis. I think it's a very nice piece of work, but it's distributed by email only. So she's given me permission to quote it here so it can get RSS distribution and also be seen by people outside of public broadcasting. Her email address is srussell [at] cpb [dot] org. --Dennis
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Welcome to the New Media News Digest for the week of June
4th. For those of you who are new, I comb and curate various new media
sources on a weekly basis with an eye towards issues specifically related to
new media activities within public broadcasting. I welcome comments and
feedback. If you have received this from a friend or colleague, please
email me to be added to the list of upcoming mailers. If you would like
to unsubscribe, please do the same.
Thanks,
Sondra Russell
SONDRA’S
SUMMARY
>
The big story this week is that Radiosophy
will be offering a $60 HD Radio. Why is this, in light of everything
else going on this week, the top story? Because commercial and public
broadcasters have collectively invested hundreds of millions in HD Radio
conversion, while audiences have stayed away in droves. Surveys indicate
that consumers don’t see spending $150-$200 on a special radio just to get a
couple extra channels of CD quality programming, especially in light of
cheaper, better alternatives such as online streaming audio and satellite
radio. However, consumers might be willing to spend $60 or, if the
Radiosophy announcement is just the beginning of an industry-wide price drop,
$30 or $40.
>
The key theme this week is disintermediation. Up until now, those
who doubted the possibility of Internet video distribution rendering the
television network obsolete could argue that, at the end of the day, people
don’t want to watch television on their computer. While there have been
ways to download Internet-distributed video straight to the TV for a while now,
Apple has finally made it consumer-grade with their announcement this week that
YouTube will
be accessible directly on the television, via AppleTV. The first
beneficiary of this move? Possibly the audiences of Venezuela’s
Radio Caracas Television, who announced this week that they will broadcast via
YouTube despite having had broadcast operations shut down by President Hugo
Chavez. Students protested violently, but may get their RCT after all.
>
The think piece this week is another Apple announcement – as part of a
re-launched Apple Music Store, Apple has added iTunes U, a
portal for universities to offer filmed lectures free online.
Many public television and radio stations already offer public
service content online, such as university lectures and interviews with local
political figures. Public broadcasters’ podcasts have benefited greatly
from the increased visibility and easy user interface offered by the Apple
Music Store. Could pubcasters find a way to partner with Apple to
distribute these other types of public service content?
New Media
News Digest, May 28th– June 4th, 2007
INTERNET
Apple
Offers Free Educational Content on iTunes
From Apple: "Apple today announced the launch of iTunes U, a dedicated area
within the iTunes Store (www.itunes.com)
featuring free content such as course lectures, language lessons, and campus
tours provided by top US colleges and universities."
Apple
Launches DRM Free Music
From Apple: "Apple today launched iTunes Plus DRM-free music tracks
featuring high quality 256 kbps AAC encoding for audio quality virtually
indistinguishable from the original recordings for just $1.29 per song."
EMI
Signs Deal with YouTube
From the WSJ: "EMI Music, the music division of EMI Group, will make music
videos and recordings available on Google's popular online-video Web site. YouTube
visitors will also be able to include EMI content in their own video postings
on the site."
TELEVISION
YouTube Coming to
Apple TV
From Apple: "Beginning in mid-June, Apple TV will wirelessly stream videos
directly from YouTube and play them on a user’s widescreen TV."
Silenced
Venezuelan TV station moves to YouTube
From CNN: "Radio Caracas Television, the station silenced by Venezuelan
President Hugo Chavez, has found a way to continue its daily broadcasts -- on
YouTube, the popular video Web site."
Hearst-Argyle,
YouTube to Share Revenue From TV Video Clips
From the WSJ: "Hearst-Argyle Television Inc., one of the nation's largest
operators of local TV stations, will distribute news, weather and entertainment
video to Google Inc.'s YouTube in a revenue-sharing agreement."
RADIO
$60
HD Radio
From NYT: "The cost of receiving digital AM and FM signals will drop next
week as Radiosophy releases its HD100 receiver for less than $60 with a
rebate."
comScore Study
Reveals That Males Between the Ages of 18-24 More Likely to Download Podcasts via
iTunes
From ComScore: "An analysis of the iTunes podcasting audience revealed
that males represented a significantly larger share of the audience than did
females. In addition, 18-24 year olds represented a substantial share of
the audience." (Thanks to Dennis Haarsager)
CBS
Buys Last.FM, an Online Radio Site
From the NYT: "CBS said yesterday that it had acquired Last.FM, an online
radio and social-networking site, for $280 million to expand its digital
offerings. The purchase is regarded as a way for CBS to grab an audience
online."
As a Gen Xer myself, working in a public broadcasting entity, I can FEEL this graph every day.
I definitely feel like cell, TV and PC are closely related and just about equally important (each has its advantages and disadvantages).
I also can feel our TV (PBS) market is way, way older than me. We still run Lawrence Welk, for God's sake! And when we do TV pledge, a piddling amount of pledge comes in via the web. Radio does at least 30% online, and sometimes up at 50%. Clearly radio is younger.
Similarly, I'm the youngest manager in the company (if late 30's is young anymore) and I'm the only one with several key new technologies at home. Until this past winter, I was also the only manager with an iPod (or other portable media player).
Here are the two billion dollar questions, though...
[1] As time passes and each generation moves from the left side of the graph to the right side, will their media preferences shift with them in the same proportions? In other words, when I get to be 60 years old, will the PC still be the most important device, or will the TV take over my top preference by then?
[2] In what ways will the media / device landscape change in the next 30 years? Will some variant of IPTV come along? Will TV programming as we know it disappear, to be replaced with something new? Just how pervasive will on-demand digital media be by then?