Jessica Clark has written a great overview of new public media initiatives with this title for Mark Glaser's MediaShift blog. Important tutorial for pubcasting execs; well worth your time. Link: PBS.org. --Dennis
first iteration of online video was about silly pet tricks on YouTube,
the next wave will be about professionally produced full-length content
such as TV shows, movies and live sports,” said Paul Verna, eMarketer
senior analyst. “This shift will be propelled by a combination of
technology integration, demographics and a growing comfort level with
the idea of watching video hosted on Websites.”
About the proliferation of on-demand video platforms, Dan Rayburn writes:
After all the news that came out of CES last week on the number of companies working on software platforms for TVs and devices, one has to wonder if these platforms are destined to follow the fragmentation we currently have on the hardware side. As an industry, we still haven't figured out what devices can survive and co-exist in the long run. We currently have so many broadband enabled devices in the market including the Roku, TiVo, VUDU, PS3, Xbox 360, TVs, Blu-ray players, Apple TV and soon to be Boxee and Popbox, without having to figure out what platforms they can all run. …
The post also includes updates on a large number of platforms/businesses for moving content over broadband to your TV. Netflix alone claims that it will be on more than 100 broadband-enabled devices by the end of the year!
In a different post, Rayburn writes that Roku currently “holds the title belt” for units sold – more than 1 million, as of Jan. 8th being the number 2 best seller in Amazon’s television and video category. With less than a week of experience on my Roku HD-XR, I sure like it. Link: BusinessofVideo. --Dennis
Henry Jenkins has a two-part interview with Heather Chaplin on these topics (both professors). Chaplin is an advocate for a National Public Lightpath. An excerpt:
[J] Your white paper opens with the provocative question, "what part of the Internet is going to be devoted to the public interest?" How would you answer that question?
[C] It's actually a really hard question to answer, based on what your notion of "in the public interest" is. I mean, NPR and PBS have presences on the Internet. And I suppose you could argue that there are probably millions of sites out there that serve the general public good. So, if I were to play devil's advocate against myself, I suppose I would argue that the very nature of the Internet - the anyone-can-publish idea - is in itself a public good. ¶ But here's the thing, I'm not really the libertarian type. I don't believe that things will necessarily just sort themselves out if left alone. When I talk about creating a piece of the Internet in the public interest, I'm really talking about both public ownership of the infrastructure and content created specifically to educate, enlighten and enrich in the interests of genuine literacy and civic engagement. …
… Is the title of a November Nicholas Carr article in New York Times Magazine occasioned by his discovery that a new Blu-ray DVD player bought was internet-enabled. He writes:
… Ever since, and much to my surprise, I’ve been using the device more to transmit Internet content than to play discs. I stream TV shows and movies from Netflix, music from Pandora and videos from YouTube. Beyond my existing $11-a-month Netflix subscription, I haven’t forked out a penny for any of this programming. It comes flowing out of the Web, whenever I summon it, free. …
My Blu-ray player isn’t internet-enabled, but before Christmas, I bought a Roku box. Carr’s article inspired me to install it tonight. Actually, setup was pretty easy – the “hexy” password I use notwithstanding. The only annoyance was having to go to my computer to enter various access codes for the box and for various content “channels.” But now I can stream directly from Amazon and my Netflix account, view Flickr and Facebook photos, listen to Pandora, and view numerous free content sources like my fave, twit.tv. Really fast streaming access and decent video quality. I might actually use this toy. --Dennis
According to the Wall Street Journal, The Register and others, Pioneer has announced at CES a new high-end ($1,200) car nav/audio system that will, among other things, detect Pandora's software on your iPhone/iTouch, import the music data, and also the stream.
You can do the same thing with a $6 audio cable from Radio Shack to any of the many car sound systems that feature an audio input jack -- though of course you'll have to look at the iPhone display for program data if you really need that. --Dennis
In a guest post to Dan Farber’s cnet blog, Frédéric Filloux makes a compelling case for the emergence of hybrid forms of financial support for online content:
Death reports of paid-for models on the Internet have been greatly exaggerated. Granted: the network's genome carries the "free" nucleotide. As in both freedom and free goods and services. Like it or not, its publicly funded origins (universities and the Pentagon) led to the emergence of widely adopted services such as search engines or Wikipedia. In turn, these have sealed the fate of the paid-for model as the dominant one. Right. I intentionally emphasize dominant. Because like everywhere else, hybrid forms are likely to emerge.
Mark Sweney, writing in The Guardian, describes findings in a subscriber-only report form Enders Analysis (UK). He writes:
The rise of video-on-demand viewing and online TV catchup services will not kill the advertising-funded business models of traditional TV broadcasters over the next decade, according to a new report. ¶ Media research company Enders Analysis said that despite the "brouhaha" about viewing figures for watching TV via computers, 99% of total viewing of video content is still through the TV set. About 90% of this is still live TV viewing. …