Frédéric Filloux reports on a French study of the media usage habits of about 100 18-to-24 year olds, “Digital Natives.” He opens:
They see life as a game. They enjoy nothing more than outsmarting the system. They don’t trust politicians, medias, nor brands. They see corporations as inefficient and plagued by an outmoded hierarchy. Even if they harbor little hope of doing better than their parents, they don’t see themselves as unhappy. They belong to a group — several, actually — they trust and rely upon.
Link: Monday Note. The results aren’t directionally surprising, but the intensity is. Fascinating reading. --Dennis