If you're interested in the social web phenomenon, check out Saul Hansell's article of this title in the New York Times. Then read two commentaries on it -- Scott Karp's What If Media 2.0 Is Less Profitable Than Media 1.0? (link: Publishing 2.0), followed by Umair Haque's Edge Competencies and Media 2.0 Profit Pools (link: Bubblegeneration). --Dennis
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