BBCi's New Approach To User Content: You Do It, We'll Link To It

Jemima Kiss writes:

... This week [the BBC] launched a new local blogging initiative that cunningly bypasses the expense and legal complexities of running bespoke content management systems. The BBC Manchester Blog is a community site that will foster a local blogging network by aggregating content and offering advice and training.  ...¶... This is a three-month trial launched last week by BBC New Media Central and BBC Manchester:
- Between 10 and 20 volunteers are being recruited across the city.
- Through workshops, participants will be guided through the BBC’s editorial guidelines and production values and then referred to commercial blogging platforms to start their own sites.
- The BBC will monitor RSS feeds from these blogs and highlight the best content.
- Pre-existing local bloggers/Flickr contributors are also invited to submit work or tag content “bbcmanchesterblog” so it can be picked up. ...

Link:  paidContent.org.