Diane Mermigas gives one of the best overviews of the social networking/homegrown content phenomenon and why it's significant to us in the media. She writes:
... MySpace says it's signing up 150,000 new users a day. YouTube claims that it is empowering users to become "the broadcasters of tomorrow" and, to that end, showcases "more than 70 million videos on the site daily." ΒΆ It's clear that, at least for the twentysomething set, we've become a user-generated-content nation. The emerging medium combines the intimacy of a chat with friends with the distribution capabilities of mass media. Video, still photos, text explication and, often, a rockin' soundtrack meld to make a potent creative cocktail that is unprecedented as a form of self-expression. ...
Link: Hollywood Reporter. --Dennis
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