John Markoff writes:
Google filed a proposal on Monday with the Federal Communications Commission calling on the agency to let companies allocate radio spectrum using the same kind of real-time auction that the search engine company now uses to sell advertisements. ...
... In their proposal, Google executives argue that by permitting companies to resell the airwaves in a real-time auction would make it possible to greatly improve spectrum use and simultaneously create a robust market for innovative digital services. For instance, a company could resell its spectrum on an as-needed basis to other providers, the executives said in their formal proposal to the federal agency. ...
... The proposal is for the wholesale auction of spectrum. However, in the future such a system might require that advanced computing technology be built into wireless handsets and computers to automate the auction bidding process and permit it to take place without users noticing. The Google proposal states that such a system would reduce retail prices for wireless spectrum and extend Internet access into rural areas not now served by existing providers. ...
Link: New York Times. If the NYT link doesn't work for you, CNet has "reprinted" the article.
Corey Boles of the Associated Press has more in, Google's novel idea for FCC spectrum auction. Link: USA Today. --Dennis
Comments