From a Parks Associates press release:
A new survey from market research firm Parks Associates has found that few consumers in the U.S. are satisfied with the videos they download from the Internet. Just 16% say the selection of videos available online is good, and only 13% say video downloads are sold at a reasonable price. Most tellingly, fewer than one in five consumers downloading video say they plan to download videos again in the future. ¶ Consumers generally download video from one of two sources: peer-to-peer networks that offer unauthorized copies of TV programs and films, or licensed online services like iTunes. Low satisfaction levels might be expected for consumers using unlicensed sources because their quality and reliability are generally low—a consequence of being an unlicensed service. Yet even consumers who exclusively use legitimate services are unhappy with the experience ...
Link: Parks Associates. Thanks to Om Malik at NewTeeVee.
Om's colleague Liz Gannes has part of the answer in, Survey Says: Poor Video Quality Drives Watchers Away, writing:
... Forty-three percent of people who watch online video at least once a week said they would switch to a competitor if the quality of a site’s video was poor, according to the study, conducted by Jupiter Research on Akamai’s behalf and available for a free download if you cough up your contact info. ¶ That finding is out of line with the commonly accepted wisdom at NewTeeVee that people prefer availability of content to quality of content — a conclusion drawn from the enormous popularity of YouTube and P2P file-sharing. However, many, like our fearless leader Om, are eagerly awaiting the day when video quality gets “an HD upgrade,” as he called it last week.
Link: NewTeeVee. --Dennis
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