Deloitte & Touche USA LLP has a report based on an online survey conducted by Harrison Group. Here are survey highlights:
High Demand for User-Generated Content
40 percent of all survey respondents are making their own entertainment (editing movies, music and photos)
25 percent of Matures 56 percent of all Millennials; leading Millennials (18-24) participate more More than one in 10 Millennials are actively uploading their own videos on the Internet 51 percent of all survey respondents are watching/reading content created by others 71 percent of Millennials, 56 percent of Xers; Boomers/Mature participation is less, but noteworthy 53 percent of Millennials would download more videos if connection speeds were faster One-third of online content viewing is done on user-generated sites
Almost ¼ for Matures, ½ for MillennialsLong Live Traditional Media!
Favorite and promising new television shows beat the Web as the most frequent media conversation topics for all generations
Extensive amplification with the Millennials as they tell the most people about what they like 52 percent of Xers are visiting television show Internet sites Printed magazines are an integral part of every generation’s life
72 percent enjoy reading magazines over finding the same information online 58 percent of Millennials agree magazines help them learn about what’s “in” Compared with online activities like surfing the Web and downloading music, all generations aspire to reading a book in the coming yearAdvertising Insights
64 percent tend to pay greater attention to print ads in magazines or newspapers than advertising on the Internet More than one-in-four would pay for online content vs. being exposed to ads Search engines and word of mouth are the most effective means for driving Web site traffic — 85 percent of Xers are influenced by someone’s recommendation 87 percent of respondents continually visit the same Web sites Generation Xers are a little more responsive to advertisingFuture Products
Millennials are leading the way as far as embracing new technologies, games, entertainment platforms, user-generated content and communication tools:
64 percent want to easily connect their television to the Internet for viewing videos and downloading content to their television 60 percent want the ability to move their content to any device they own without any problems 57 percent want an entertainment and communication device that lets them do everything 49 percent want a computer or similar device that will be the center of their household media experience
You can download a PDF of select findings. Link: Deloitte.com. --Dennis
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