I just bought a new Jeep that came with Sirius Satellite Radio and that and my professional ties to public radio have led to some curiosity about audience levels for the individual public media and classical channels. The following is from a Spring 2007 Arbitron report (pdf):
- Sirius total, 619400 AQH/6595000 Cume, TSL 11.8 hours
- Sirius 80, Symphony Hall, 2500/57800, TSL 5.4 hours
- Sirius 85, Metropolitan Opera Radio, 600/20700, TSL 3.7 hours
- Sirius 86, Classical Pops, 4000/77500, TSL 6.5 hours
- Sirius 134, NPR Now, 800/47600, TSL 2.1 hours
- Sirius 135, NPR Talk, 600/35000, TSL 2.2 hours
- Sirius 137, CBC Radio One, 100/6700, TSL 1.9 hours
- Sirius 141, BBC World News, 400/19500, TSL 2.6 hours
- XM total, 798900 AQH/10332900 Cume, TSL 9.7 hours
- XM 110, XM Classics, 6900/162000, TSL 5.4 hours
- XM 112, Vox, 600/39100, TSL 1.9 hours
- XM 113, XM Pops, 7600/174500, TSL 5.5 hours
- XM 131, BBC, 800/48000, TSL 2.1 hours
- XM 132, C-SPAN, 700/26800, TSL 3.3 hours
- XM 133, XM Public Radio, 900/48300, TSL 2.3 hours
So on Sirius, the two NPR channels have only a combined 0.2% share of its overall AQH and on XM, the single non-NPR public radio channel has only a 0.1% share! So much for the Death Star. There's no music on the Sirius NPR channels and I don't think there is any on the XM public radio channel, but on Sirius, the three classical channels have 5 times the audience of the two NPR channels, and on XM, the three classical channels have nearly 17 times the audience of the single public radio channel.
For an analysis of this satellite radio ratings report overall, see Fred Jacobs', Calling All Satellites. Link: JacoBLOG. --Dennis
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