Just when so many media companies are trying to implement social components in their online operations, apparently some are saying social media are passé. In Digital Futures: How Do Companies Get Money To Follow Users?, Diane Mermigas writes:
... Social networks, which sometimes function as unwieldy aggregators of special-interest content and communications, have a general resistance to advertising and e-commerce. But despite the numbers–Facebook, MySpace and YouTube–the medium is considered by some to be passé, according to Ross Levinsohn, the ex-Fox executive and co-founding partner of Velocity Interactive Group. His insights came during an opening-day conversation with Jonathan Miller, a co-founder in Velocity at OMMA Global Expo in Los Angeles on Monday. The new venture-capital fund is not backing any more social networks. It’s focused on whether widgets represent a sustainable viral distribution platform that can grow into a moneymaker. ...
Link: On Media in MediaPost. --Dennis
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