Online Video Viewing Shifts to Long-Form Content

eMarketer is displaying some interesting projections for online consumption of long-form video content:

"If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content such as TV shows, movies and live sports,” said Paul Verna, eMarketer senior analyst. “This shift will be propelled by a combination of technology integration, demographics and a growing comfort level with the idea of watching video hosted on Websites.”

Thanks to Gerd Leonhard for the tip.  --Dennis